HELP US SPREAD THE WORD: TELL YOUR FAMILY AND FRIENDS
About This Toolkit
The purpose of this communication toolkit is to make it as easy as possible for you to share high-level messages about the Sunflower Seeds Ukraine holiday giving campaign with your friends, family and professional network.
Below please find suggested communication content that you can share starting November 18, using whatever communication method (email, social media, phone, etc) you feel will work for your contacts..
Please email ukraine.sunflower.seeds@gmail.com if you have any questions, or send us a message on any social media platform if you need assistance.
General information
Top-Line Messages (talking points)
Sunflower Seeds Ukraine delivers critically needed medical aid and protective gear to small groups of frontline defenders and support to civilians in harm's way in Ukraine.
Sunflower Seeds Ukraine is an all-volunteer grassroots organization founded in Colorado, with team members in Ukraine, and volunteers across the world, with the majority (96-98%) of donations go directly to aid for Ukraine
Since the beginning of the full-scale war, Sunflower Seeds Ukraine has provided thousands of medical aid kits, protective and tactical gear items, together worth more than $1,000,000 - aid that literally saves lives.
We have set an ambitious goal for this year’s holiday giving campaign #GiveToUkraine to raise $120,000 to purchase winter gear and tactical supplies for frontline defenders. Any and all contributions count - no matter how big or small.
There are many ways to give to Sunflower Seeds Ukraine - methods like card/paypal/venmo/zelle, as well as stocks, DAFs, IRAs, cars, crypto and others: https://www.sunflowerseedsukraine.org/financial
Important links
Holiday Giving Campign 2024 web page: https://www.sunflowerseedsukraine.org/hgc24
Holiday Giving Campign 2024 donation page: https://givebutter.com/SunflowerSeeds
Our website: https://www.sunflowerseedsukraine.org/
Our Patreon page: https://www.patreon.com/SunflowerSeedsUkraine
Graphics
Downloadable graphics to use for Facebook, Instagram, Email, and Slack messages are provided below with the social media content for each week of our campaign. You can also use these generic graphics for the campaign anytime:
Social Media
We encourage you to use your own social media channels using the copy below. Sample social content can be copied/pasted directly or tweaked to personalize for your social media presence. You can click on each of the graphics above to download directly.
Social Media Post Content:
We ask that you tag us on all social media platforms and amplify any and all Sunflower Seeds Ukraine posts you see as well. Use the Holiday Giving Campaign hashtag: #GivetoUkraine
Please help me support people in Ukraine, by donating to Sunflower Seeds Ukraine this holiday season:
https://www.sunflowerseedsukraine.org/hgc24
Sunflower Seeds Ukraine is a 100% volunteer organization, so every dollar you #givetoukraine goes to save lives and reduce suffering.
Social Media Handles:
Below is a list of all available social handles and links for Sunflower Seeds Ukraine. Tag us on social platforms and follow our pages!
Twitter @UASunflowerSeed
Facebook @SunflowerSeedsUkraine
Instagram @sunflower_seeds_ukraine
LinkedIn @sunflower-seeds-ukraine
Youtube @SunflowerSeedsUkraine
Messengers: Work chat, Slack, Teams
Below you will find a short message you send to your co-workers in MS Teams, Slack or another work chat,, to encourage them to donate to Sunflower Seeds Ukraine.
Hi [Name or Team]! I wanted to tell you about an all-volunteer organization I support called Sunflower Seeds Ukraine:
https://www.sunflowerseedsukraine.org/
This all-volunteer organization sends direct support to the frontlines, providing tactical gear and medical supplies to defenders and support to civilians as they fight for their right to freedom, sovereignty, and democracy.
Please consider supporting their Holiday Fundraising Campaign
https://www.sunflowerseedsukraine.org/hgc24
Every donation, no matter how small, goes far to deliver critically-needed gear and supplies, especially to contend with the super harsh Ukrainian winter. I can vouch for the important work they do to help defenders and civilians in harm's way, delivering critically needed aid and being able to respond to emerging and evolving needs.
Let me know if you have any questions about Sunflower Seeds Ukraine and what they do to help the Ukrainian people!
Email Family and Friends
Below you will find a sample email text you can use to reach out to your friends, family or co-workers, to encourage them to donate to Sunflower Seeds Ukraine.
Dear friends/family/coworkers
[insert appropriate general introduction]
As the war in Ukraine stretches into the third winter, the needs on the front lines and in impacted communities continue to grow. Their struggle feels very personal to me - [insert what feels personal about the war - see below for some ideas and options].
I know people still care about Ukraine but the day-to-day realities of the war in Ukraine are no longer on the front page of the news and it isn’t clear at this stage how to help. Some people have asked what they can do to help, especially from outside Ukraine. I support [or volunteer] with an all-volunteer organization called Sunflower Seeds Ukraine, homegrown in Colorado. Sunflower Seeds Ukraine sends direct support to the frontlines, providing tactical gear and medical supplies to defenders and support to civilians in harm's way. Here is a link to a web page with great monthly newsletter they send out about their work.
Please consider supporting their Holiday Fundraising Campaign. Every donation, no matter how small, goes far to deliver critically-needed gear and supplies, especially to contend with the super harsh Ukrainian winter. If you are able to and want to support Ukraine, this is one small way we can all make a difference and I can vouch for the difference every dollar makes in terms of what Sunflower Seeds Ukraine can deliver. I can vouch for the important work they do to help defenders and civilians in harm's way, delivering critically needed aid and being able to respond to emerging and evolving needs
Please send this along to any friends or family who have expressed a desire to help Ukraine. I know a lot of people care deeply and are seeking ways to help.
https://www.sunflowerseedsukraine.org/
{or if you create a personal Givebutter fundraising page (see below), or know your friends/family have a preferred way to donate (e.g. sending a check), include that information instead}
Thank you for your support,
[Signature]
Some options for personal connections to insert in the first paragraph:
(1) I have personal connection to Ukraine, roots in Ukraine, friends and family etc.
(2) I have been volunteering/supporting/following with Sunflower Seeds Ukraine and know first hand the kinds of impact this organization has on the ground in Ukraine
(3) I’ve been following the news from Ukraine very closely, even when they fall of from the spotlight of the mass media
Fundraising page (Givebutter)
If you would like to join the fundraising more directly, you are welcome to use our Givebutter platform and create an individual fundraising page - here are instructions for how to do so in 3 simple steps:
Go to https://givebutter.com/SunflowerSeeds, scroll down to TEAM MEMBERS, and click “Join Us”
You’ll be prompted to create an account before setting up your fundraising page
Enter your name, email and other contact information, select your password and click “Sign up”
It will help if you can upload your picture to your individual Givebutter profile, but not required. The picture will show up as part of the SFSU TEAM MEMBERS list.
Create your personal fundraising page
Set fundraising goal for your individual part of the overall campaign
Write your story (example https://givebutter.com/SunflowerSeeds/janezelikova ). You can edit your individual fundraising page anytime
You will see your personal page with unique link like https://givebutter.com/SunflowerSeeds/YourName
Share your personal Givebutter fundraising page link with your family, friends, and colleagues so you can track donations:
You can write a message and insert the link in individual email, work chats
Post on social media such as Facebook, Instagram, LinkedIn, Twitter
You can share the link in messengers such as WhatsApp, Telegram, etc
Creating an individual fundraising page is easy!
Go to https://givebutter.com/SunflowerSeeds, scroll down to TEAM MEMBERS, and click “Join Us”
Workplace Giving and Matching
Many workplaces have programs that process or even match employee charitable contributions to nonprofit organizations through recurring payroll deductions and other payment methods. Sunflower Seeds Ukraine is fiscally sponsored by Ukrainians of Colorado (EIN 47-1594449), a registered 501c3 nonprofit. In your workplace system:
Go to your workplace platform
Search for Ukrainians of Colorado or write in EIN 47-1594449, and make a donation
Add a note that the contribution is for Sunflower Seeds Ukraine so our fiscal sponsor can appropriately allocate it to our initiative
To confirm your donation, please send us a quick email note at ukraine.sunflower.seeds@gmail.com
Donation Methods
There are many ways to give to Sunflower Seeds Ukraine - including both transition methods like card/paypal/venmo/zelle, as well as stocks, DAFs, IRAs, cars, crypto and others:
Donate using credit, debit, or Paypal payments through our donation page
Join our Patreon page for monthly donations here
Donate through Zelle using our email address (ukraine.sunflower.seeds@gmail.com)
Venmo us at @SunflowerSeedsUkraine
Mail a check to Sunflower Seeds Ukraine at Sunflower Seeds Ukraine, PO Box 3137, Boulder CO 80307
Donate with a direct bank transfer. Just send us a request so we can provide you with our banking information.
Contact us for information how how to donate through from your IRA or DAF
Donate stocks using this link or send us an email for DTC instructions
Donate a used vehicle by filling out this form
Send a gift to a Defender through our gift registry
Donate to a specific cause of your choice through our GivesButter page
Donate cryptocurrency through Coinbase using our email (Ukraine.Sunflower.Seeds@gmail.com) and the code for your preferred currency:
BTC: 3GKYxSKAmSGaXUNyeJFWsT9oAsqoddZMtR
ETH: 0x1ABEe736CCA8E475b44Baa1E39c93CB0F975fc90
USTD: 0xd4ebF060A6C6227fc335Ed4E202707f8e1f2bCa3
For more information on ways to donate, check out our Ways to Donate page here.
Contact Info
Please reach out to us at ukraine.sunflower.seeds@gmail.com if you have any questions about using this toolkit or suggestions for additional content or improvements.
